posted on July 22, 2015 09:01
Research clearly demonstrates which investment approaches are most likely to succeed as well as those involving unnecessary risk that are more likely to fail. Even though this research exists and is virtually irrefutable, most investors do not make their investment decisions based on the evidence. Fear and greed – rather than evidence – drive investor decisions. It is astonishing how few investors are even aware of the overwhelming body of evidence that exists regarding optimal investing.