Key Points:

  • Time provides perspective for long-term investors. History tells us new highs are normal, and stocks tend to move higher over the long term.
  • Market returns during years when markets are making new highs tend to be strong.
  • Long-term investors have an advantage, and historically, markets are more likely to be higher following investments at market highs than lower.
  • New market highs are not exclusive to high-flying A.I. stocks. Many areas of the market are simultaneously achieving new highs in 2024.
  • While many parts of the stock market are making new highs, there are areas off their high that present opportunities for long-term investors.

As the S&P 500 climbs to new record highs (through March 21, the S&P 500 has made 20 new all-time highs in 2024), investors often ask: “Should I wait for a pullback?” This question arises at all market points. In down markets, concern exists that selloffs will intensify. “Is the market going to go lower?” Interestingly, this “Is now a good time?” query comes up more in bear markets than bulls, a reflection of behavioral biases and investor psychology.

Thinking about putting more money in at perceived tops stems from attempts to time the market. Trying to sidestep highs and wait for lower prices equates to trying to buy at the bottom — something extremely difficult, if not impossible.

Zooming Out

Markets set new highs frequently. Since 1950, the S&P 500 has charted 1,447 new records on its rising path. A historical chart of the S&P 500 shows new highs tend to occur consecutively and persist over long periods.

Long-term investors who decide to remain in cash and wait for a large correction before investing may wait a long time and regret missing out on returns.

Source: YCharts, Savant Wealth Management. S&P 500 Index daily index values. 1/3/1950 – 3/26/2024

What’s Past is Prologue

What does history tell us about years when the S&P 500 made more than 20 new highs within the first quarter? This has occurred only three times, and during those years, the market continued reaching new highs on average 54 times and averaged 14% gains for the year.

New Market Highs by March

Source: YCharts, NYU Stern – Historical Returns on Stocks, Bonds, and Bills: 1928 – 2023, Savant Wealth Management.

As shown in the table below, from 1950-2023, the S&P 500 saw 27 years with over 20 new highs, averaging 25% gains in those years.

Some of the top yearly returns came in years with the most new highs, such as 1995, with 77 new highs (37% gain) and 1954, with 77 new highs (53% return). More recently, in 2019, there were 36 new highs, resulting in a 31% return, and in 2021, there were 70 new highs and a return of 28%. Of course, new highs don’t guarantee future gains, as 1987, with 47 new highs, only returned 6%.

New highs calendar year returns

Source: YCharts, NYU Stern – Historical Returns on Stocks, Bonds, and Bills: 1928 – 2023, Savant Wealth Management

Putting the Odds in Your Favor

For those concerned about the likelihood of a pullback after a market high, it may be helpful to know how rare it is for markets to be lower after investing at new highs. The chart below shows how often the S&P 500 Index was higher or lower following a market high over various periods.

More Than Just Tech Stocks

While large caps led in setting new highs, the perception that only A.I. tech stocks are making new highs in 2024 is a misconception. Despite what many believe, the rally in stocks this year has been broad-based, with the equal-weighted S&P 500 and the Russell 1000 Value also making 20 new highs this year.

Large Cap Value Stocks New Highs 2024

Source: Y Charts. Data through March 26, 2019 – March 26, 2024.

Equal weight index

Source: Y Charts. Date through March 26, 2019 – March 26, 2024

Market Opportunities

If investing at market highs still causes concern, small-caps, small-cap value, emerging markets, and developed international equities remain off highs today, potentially offering attractive entry points.

Market indexes below all time highs

Source: Y Charts. Date through March 26, 2019 – March 27, 2024

Final Thoughts

Rather than be deterred, investors should embrace new highs as signs of a healthy, upwardly mobile market. No one has a crystal ball, and trying to nail tops and bottoms rarely works. It could also dramatically change your retirement plan if you miss only a few good days. At Savant, we believe a better approach is to follow a disciplined strategy that removes psychological barriers, takes a long-term focus, and demonstrates diversification. If you are unsure about your investment strategy, consider consulting with one of our financial advisors, who can help provide guidance tailored to your financial situation and goals.



This is intended for informational purposes only and should not be construed as personalized investment advice.

Historical performance results for investment indices, benchmarks, and/or categories have been provided for general informational/comparison purposes only and generally do not reflect the deduction of transaction and/or custodial charges, the deduction of an investment management fee, nor the impact of taxes, the incurrence of which would have the effect of decreasing historical performance results.

Author Chip Kalousek Senior Investment Strategist / Client Advisor

A seasoned investment professional dedicated to client relationships and financial education, Chip leads Savant’s investment content creation and strategic initiatives while providing tailored guidance to empower clients to pursue their unique goals.

About Savant Wealth Management

Savant Wealth Management is a leading independent, nationally recognized, fee-only firm serving clients for over 30 years. As a trusted advisor, Savant Wealth Management offers investment management, financial planning, retirement plan and family office services to financially established individuals and institutions. Savant also offers corporate accounting, tax preparation, payroll and consulting through its affiliate, Savant Tax & Consulting.

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Savant Wealth Management (“Savant”) is an SEC registered investment adviser headquartered in Rockford, Illinois. Past performance may not be indicative of future results. Different types of investments involve varying degrees of risk. Therefore, it should not be assumed that future performance of any specific investment or investment strategy, including the investments and/or investment strategies recommended and/or undertaken by Savant, or any non-investment related services, will be profitable, equal any historical performance levels, be suitable for your portfolio or individual situation, or prove successful. Please see our Important Disclosures.